Boban Mančev about the Catalogue

Each time bears its specificities.
Operations of the company absolutely depend on time in which the company works.

Marketing in promotion of products and services is increasingly needed and specific!
New time or new circumstances respectively, brought to changes in advertisement channels.

Namely, 20 years ago we had only 2-3 TV channels. Everything that some company wanted to say to prospective buyers could have been said by one of 2-3 TV channels in entire country. In the meantime, thanks to cable TV, we got over 70 TV channels.
In case you want to advertise yourself via TV, you will face the problem, how to choose the TV station? Do the most of your prospective clients watch that TV channel, in time when your advertisement is going on and do they have a need for your product or service…?
The only alternative is to be present at all TV stations, continuously, for the long period of time. Of course, for this you would need a budget as Coca Cola.

With the radio is the same story, while regarding the internet is a question how to attract a large number of visitors to the website? It is necessary to select the most visited portals, browsers, take a large number of key words or positions, and this brings us back to the issue of budget and TV channels.

All above mentioned indicates that we need absolutely different approach in advertising of our products or services. In other words, from the position of global marketing we have transfer ourselves to direct marketing.
In case that the sources for marketing go to information on target group of clients, possibility to make a business deal is far certain and assets are more rationally invested.

After careful observation of properties and effects that catalogue “Business partners of Slovenia, BiH and Serbia” I can say that, for sure, this is one of direct channel of communication with prospective clients in these three countries!
The catalogue itself has many contacts, companies, Chambers of Commerce.
It is distributed directly to legal entities in these countries (not to young people, pensioners, …etc.) but to decision makers, directors and owners.

If you want to avoid the costs of mass marketing (with uncertain result) and if you want that your offer is to be given directly to owners or directors in companies you want to cooperate with, the catalogue “Business Partners of Slovenia, BiH and Serbia” is the right channel for promotion of your company.
This especially refers to companies oriented to export.

Besides all mentioned above, we should bear in mind that any alternative advertising in media in other countries is much more expensive with uncertain results.

As a person who has been dealing with advertisement and connections of business partners I recommend to all companies: see the catalogue “Business partners of Slovenia, BiH and Serbia” and if you find a company that you did not know before, than it is possible that many companies in other countries will learn about your company and your offer, just from this catalogue.

Boban Mančev,
head of sale and marketing in “Yellow and White Pages – Telekom Serbia ad.